The Importance of Personal Development

The Importance of Personal Development

motivational, Personal Branding
Ever had an AMAZING business idea, opportunity or goal, but weren't sure how to turn your idea into actionable steps? This happens to EVERYONE. It’s not because you don’t have the passion or drive to make it happen, it's because you don't have the TOOLS. Ultimately, how can you drive across the USA without a car, the tool that'll get you there? If you want to go from where you are today and get to the success of tomorrow, you need the right tools and direction. How do you head in the right direction? Personal development. In psychology "Personal development" refers to the development of self-awareness, talents, and identity, towards the progression of some overall life goal. I've spent my adult career in a constant state of personal development. It…
Read More
6 powerful persuasion techniques – in social networking terms

6 powerful persuasion techniques – in social networking terms

Personal Branding, Social Media
Today's focus is social networking persuasion techniques. The big 4 social media giants down to the recreational blogger utilize different forms of persuasion to grow and engage their communities or the communities existing within them. Lets give you some background info. In the video clip below social excerpt Robert Cialdini describes the most powerful persuasion techniques found in marketing. Read below for a short snapshot of what these 6 core influence principles mean and observe the current time example from our social media world. 1. Authority Most people have an easier time making the decision to buy something if they are influenced by someone they see as knowledgeable or having authority in a certain industry. Our trust in authority figures enables us to connect with and buy into certain brands…
Read More
Difference between social media marketing and content marketing

Difference between social media marketing and content marketing

Internet, Personal Branding, Social Media, Web 2.0
Blogs can be an excellent tool for both direct and indirect promotion. This means we must classify them as business tools not just marketing tools. However, I'm not saying that blogs are just a form of online marketing, because they do have their place in traditional online marketing plan which including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy. But many still have the question: What is the difference between social media marketing and content marketing? The reality is the two overlap, which doesn't help you understand the concepts easily. Let's make these two less confusing and overwhelming by focusing on how these two methods compare and contrast. Social Media Marketing Social Media Marketing like Social Media has many definitions. A simple definition is: any form of direct or…
Read More
Facebook- Convert Personal Profiles Into Business Pages

Facebook- Convert Personal Profiles Into Business Pages

Facebook, Personal Branding
Facebook has made an option available for those individuals that question whether or not to maintain a profile or switch to a Page. You may now convert your personal user profiles to an official business Page, turning all your friends into fans. You can do this at: “Profile To Business Page Migration” tool. You will no longer have to start your page with zero Likes. For all the businesses worried about loosing their communities when choosing to switch this should come as exciting news. Currently Facebook has not released an announcement about this tool, but TricksFacebook.com and it's International partners have confirmed it's available worldwide. Facebook is offering a new Help Center article on converting profiles to Pages that specifics the steps in the changing process. A user must have a verified account in order to convert the profile into…
Read More
There’s no excuse not to blog

There’s no excuse not to blog

Personal Branding, Wordpress
There's no excuse not to blog - even if you're not able to put much effort into writing posts. Google acknowledges that web results will give relevant and up-to-date information as search results. A blog allows you to provide the updated content in an effective and easy way. I stress the necessity of personal brands often (Personal Branding in a 2.5 world) and if your like the many who work tirelessly to build a strong personal brand to empower your business or generate opportunities I say with conviction, you need a blog! Frequently associating your name with blog content will allow your name to rank high in searches for your name, even when the blog is updated only a few times a month. If you already have hosting this effort…
Read More
Hotels and Social Media in 2011

Hotels and Social Media in 2011

Facebook, Personal Branding, Social Media, Twitter
Social media will not be ignored. Social media may be difficult to grasp and that’s ok, even the industry leaders define “Social Media” differently. Definitions 1. Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value 2. About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication 3. Brian Solis – Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers 4. iContact - An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words…
Read More
Upgrade for Pages–What’s New?

Upgrade for Pages–What’s New?

Facebook, Personal Branding
The New Facebook Pages offers to deliver on many of the complaints administrators have about the old design. Better Communication People have asked for better ways to keep up with activity on their Page. You will now be able to interact with other Pages that “like” your Page as your Page. That’s right! This empowers administrators to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed that aggregates content by Pages you like. Changing the need for 3rd party aggregators like: http://www.hyperalerts.no/ More Opportunities for Expression Featured photos of your Page’s most recent experiences will now appear at the top of your Page, like your profile. You can highlight other Pages you are connected with as well as the…
Read More

13 things NOT to post on Facebook

Facebook, Personal Branding, Random Post, Saftey Online
Just because you occasionally do the embarrassing and stupid thing doesn’t mean it’s something to include on Facebook. Along the same lines, the Huffington Post provides a slideshow of 13 things you can—but really shouldn’t—tell your Facebook friends. Items that should not be shared include: Your birth date and place Your mother’s maiden name Your home address Your long trips away from home Your inappropriate photos Full story at the Huffington Post.   - @peterlang For more Social Media coverage, follow Peter Lang on Twitter or become a fan on Facebook
Read More