How To Sabotage Your Business Blog

How To Sabotage Your Business Blog

Business
Frustrated with your business blog? This is an indicator that you might not be getting the right digital marketing advice, measuring impactful results, or taking a serious approach to your digital marketing efforts. Businesses need to consider digital marketing as a serious marketing tool. An example of this lack of focus is shown by too many businesses taking a blogging approach like: “we blog for the sake of blogging and to show off what the company is doing.” This showroom tactic doesn't work very well in the real world. When you look behind the curtain of this system we find inexperienced staff trying their best to learn and apply lessons taught from blogs and other internet resources. This simply isn't enough. It takes a savvy group or individual to execute digital marketing…
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Everybody wants muscle, but nobody wants to train

Everybody wants muscle, but nobody wants to train

Social Media
The most common thing people talk about is wanting to make a change or develop a huge project with lasting results that stick around. Let's take a look at this idea through the lens of blogging. With the obvious perks that come along with becoming a well-known blogger; business opportunities, income, fame, and positive revenue generating activities, it's easy to see why you may desire this for yourself. You may want to create a blog that gets the perks of success: an active community, sales, sponsors, engagement, and becoming a thought leader. Whether you have been blogging for a few years or are just starting out, nearly every blogger shares universal desires of making their blog "famous"! The reality is: Everyone wants the distinction, but nobody wants to do the…
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7 essential keys to improving your blog

7 essential keys to improving your blog

Social Media
If you look at all the successful blogs in the world, you’ll see they are constantly looking for ways to improve their blogs. You don’t have full control when trying to make your blog successful, but we do have control over our own actions. I’m going to show you how easy it is to start the process of refining your blog with these seven essential keys to blog improvement. 1. Know your reason for blogging. Are you wandering through blogging with little or no direction – hoping that you’ll find the road to online wealth? Determine your blog mission or reason you started blogging, and you’ll have a unique compass that will lead you to your true destination. 2. Identify your Blog’s value Do you know what your value is?…
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MARKETING 101: START BLOGGING

MARKETING 101: START BLOGGING

Business, Marketing
I often share ideas and tools to help you market yourself or your business. Today, this post is going to dive into why blogging is marketing 101. Starting a blog should be an obvious step in your marketing mix, you may hear this frequently nowadays but let's dive into the "why". Blogs Are the most effective way to create searchable, shareable content to bring attention to your topic. The simplest tool for the value it provides. Allow you to showcase your work in a compelling way. A marketing tool that gives you, the individual, the ability to show people who you are. A way to connect online with those you've worked with in the past, present, and may work with in the future. Are the hub of your various social media profiles. Will…
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Social Media for Small Businesses: 12 Things You Must Do

Social Media for Small Businesses: 12 Things You Must Do

Blogging, Business, Social Media
  This post is directed to small business owners who've heard their business needs to have a social media presence and want to get started today. After reading this post you will certainly be able to take the actions that will greatly help your company. But, take these 12 actions with this warning: WARNING: Social Media/ Digital Media is very powerful. It can both help and hurt your value proposition. Though I believe these are necessary in today's business environment many of you may need additional help to complete these actions at a level that adds value and represents your brand positively. Here are 12 things your small business must do. Your business must… Have a website. Lets start with the overwhelmingly obvious. If you own a small business and don't have a website you're committing business suicide. This doesn't mean you should throw…
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Write an “Ultimate Guide” to Something

Write an “Ultimate Guide” to Something

Blogging, Business, Marketing
Today, I'd like to talk about a very powerful piece of content. The "Ultimate Guide" is a lengthy yet effective tool if you're interested in driving search engine traffic to your site. This content is not only informative but is also a blog post formula that is proven to work. "Ultimate Guide" Here are a few reasons why “Ultimate Guides” work: 1. They get links, comments, traffic, and shares: Ultimate guides are useful, valuable content that people appreciate. Commonly, whether your blog is large or small, ultimate guide to something will be popular. An “Ultimate Guide” I wrote about Facebook Timeline was a very popular post on our Tricks Facebook blog; with over 10,000 views and 163+ likes. 2. They teach from A to Z: An “Ultimate Guide” is usually…
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Inspired – Street and Fashion Photography

Inspired – Street and Fashion Photography

Blogging, Photography
In recent years I've focused on developing my eye for composition and increasing my knowledge of technical skills in photography, specifically fashion and street photography. Desire This visual interest in photography was sparked as if a preexisting flame inside of me found inspiration during my time in Paris. Living in this compact, cosmopolitan and imperial city with such a strong claim to fashion and street photography helped form my desire to first understand buildings and people then how the two constructed imagery used in French magazines, books and photos. Discovery I set out to discover the relationship with street photography and with the fashion that created an aesthetics to each photograph. But I am interested, too, in street photography's evolution to blogging. From Henri Cartier-Bresson's early work with "life reportage"…
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Is One Blog Enough?

Is One Blog Enough?

Blogging, Social Media
We have many writers asking, "I have multiple interests, what will I blog about?” This is a common question when our company is hired to set up a blog. Many people have a topic of interest, whereas others know they want a blog but not sure of the topic. Take-away Like magazines, some blogs contain a variety of information about a broad subject. Other blogs are very succinct and only include articles about one specific topic. When setting up a blog, some experts say a blog should be topic specific and named appropriately by including the “topic” in the name of the blog. That sounds all well and good, however if the name of our blog is overly descriptive, we could limit ourselves with regard to what we feel we…
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Guest posting – Awesome Blogging Tips

Guest posting – Awesome Blogging Tips

Blogging
Guest blogging is a strong tactic when building your network and exposure. Geo targeted blog outreach will change your online path for the better. Before you get started guest posting it's important to include a few simple things in your guest post requests.   Guest Blogging Requests Items to include: Make sure to have a few examples of posts you've written. The best practice is to have sample writing in the topic you're interested in pitching. If you don't have any writing specific to that niche you can send the potential blog any writing as long as it positively shows your ability. Suggest a few titles or topics for your guest post. You should include an author box below your post so visitors to your blog can see your social…
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Do you blog or podcast?

Do you blog or podcast?

Social Media
Do you blog, or run a podcast? I ask because every so often, I get an email that reads something like this: "Hi Peter, I've been working up the courage to ask you this for a long time, and I finally decided to go for it. My blog/podcast doesn't have a huge number of subscribers, but I'd really like to do an interview with you - would you have time to do that?" My answer is always YES - I'm happy to do it! For few reasons: 1. I appreciate any opportunity to spread the word about my work. 2. When I was starting out, people with much bigger names than mine took a chance on me, and I'm happy to do the same for others. 3. Helping others empowers the web.…
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