Posts Tagged ‘Social Media Marketing’

Difference between social media marketing and content marketing

Blogs can be an excellent tool for both direct and indirect promotion. This means we must classify them as business tools not just marketing tools. However, I’m not saying that blogs are just a form of online marketing, because they do have their place in traditional online marketing plan which including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy.

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Walmart’s social media success in Fresno, CA.

I dare to say that Fresno with it’s population near 500,000 is one of the largest communities in America. I define “community” as a populous that interacts with each other thus moving beyond the bounds of regional restrictions. Where this community interaction is visible in terms of social media is through the tremendous word-of-mouth (WOM) […]

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Social Media Marketing Case Study – Heineken Italy

Even though the ultimate goal is always to increase sales, however in this case, the primary goal must have been to "expand the (potential) buyer’s experience". In sponsorship terms this is known as ‘activation’ of a sponsorship. You may call it a brand investment were Heineken invests in its sponsorship to create brand affinity among […]

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The Bullish Social Media Trend

Pulling from my background in Finance and frequent discussions about Facebook valuation with @keeganlarson has lead to this post. The graph below represents Google searches for the terms social media, Facebook, Twitter and Foursquare. Does this help date the buzz words? I hope so. Now don’t worry I won’t be using technical analysis when arriving […]

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