7 essential keys to improving your blog

7 essential keys to improving your blog

Social Media
If you look at all the successful blogs in the world, you’ll see they are constantly looking for ways to improve their blogs. You don’t have full control when trying to make your blog successful, but we do have control over our own actions. I’m going to show you how easy it is to start the process of refining your blog with these seven essential keys to blog improvement. 1. Know your reason for blogging. Are you wandering through blogging with little or no direction – hoping that you’ll find the road to online wealth? Determine your blog mission or reason you started blogging, and you’ll have a unique compass that will lead you to your true destination. 2. Identify your Blog’s value Do you know what your value is?…
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Social Media for Small Businesses: 12 Things You Must Do

Social Media for Small Businesses: 12 Things You Must Do

Blogging, Business, Social Media
  This post is directed to small business owners who've heard their business needs to have a social media presence and want to get started today. After reading this post you will certainly be able to take the actions that will greatly help your company. But, take these 12 actions with this warning: WARNING: Social Media/ Digital Media is very powerful. It can both help and hurt your value proposition. Though I believe these are necessary in today's business environment many of you may need additional help to complete these actions at a level that adds value and represents your brand positively. Here are 12 things your small business must do. Your business must… Have a website. Lets start with the overwhelmingly obvious. If you own a small business and don't have a website you're committing business suicide. This doesn't mean you should throw…
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Difference between social media marketing and content marketing

Difference between social media marketing and content marketing

Internet, Personal Branding, Social Media, Web 2.0
Blogs can be an excellent tool for both direct and indirect promotion. This means we must classify them as business tools not just marketing tools. However, I'm not saying that blogs are just a form of online marketing, because they do have their place in traditional online marketing plan which including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy. But many still have the question: What is the difference between social media marketing and content marketing? The reality is the two overlap, which doesn't help you understand the concepts easily. Let's make these two less confusing and overwhelming by focusing on how these two methods compare and contrast. Social Media Marketing Social Media Marketing like Social Media has many definitions. A simple definition is: any form of direct or…
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Hotels and Social Media in 2011

Hotels and Social Media in 2011

Facebook, Personal Branding, Social Media, Twitter
Social media will not be ignored. Social media may be difficult to grasp and that’s ok, even the industry leaders define “Social Media” differently. Definitions 1. Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value 2. About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication 3. Brian Solis – Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers 4. iContact - An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words…
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Walmart’s social media success in Fresno, CA.

Facebook, Social Media, Web 2.0
I dare to say that Fresno with it’s population near 500,000 is one of the largest communities in America. I define “community” as a populous that interacts with each other thus moving beyond the bounds of regional restrictions. Where this community interaction is visible in terms of social media is through the tremendous word-of-mouth (WOM) and collaboration shown during Walmart’s social good campaign “Help fight hunger in your community.” I’ll explain the strategy of the campaign and how Fresno is setting it’s self apart from the rest of the Nation. Walmart’s Intentions First, let’s set the stage by describing the creator of the situation: Walmart. Walmart’s brand lives in a market with divergent opinions. Either you’re a patron and you like the brand, or you’re “anti” Walmart and avoid the…
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Social Media Marketing Case Study – Heineken Italy

Social Media
Even though the ultimate goal is always to increase sales, however in this case, the primary goal must have been to "expand the (potential) buyer's experience". In sponsorship terms this is known as 'activation' of a sponsorship. You may call it a brand investment were Heineken invests in its sponsorship to create brand affinity among consumers. They do this by creating a positive experience around the consumers' main passion: football (soccer). The only item missing was Heineken giving away the product at the theatre. Great Campaign.
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The Bullish Social Media Trend

Social Media
Pulling from my background in Finance and frequent discussions about Facebook valuation with @keeganlarson has lead to this post. The graph below represents Google searches for the terms social media, Facebook, Twitter and Foursquare. Does this help date the buzz words? I hope so. Now don’t worry I won’t be using technical analysis when arriving to my conclusions. It’s all about the fundamentals. Social media aka New Media is bullish. Let’s not go into “Hey, bull markets are only for traded items.” How different are they when it comes to comparing graphs.  The social media trend line in the graph below really represents the industries development. Facebook Facebook has grown from a dorm room idea to a world phenomenon over the last 6 years. Those of you with University emails,…
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