Peter Lang, Author at Peter Lang: Helping You Grow Through Marketing Mastery

16Aug 2012 by Peter Lang No Comments

Sharing Our Pacific Coast Highway Road Trip

Over three days we drove and explored California's renowned Highway 1, stopping to take photographs and recording the entire drive from San Francisco to Santa Monica. This leisurely drive turned adventurous after passing the coastal cities of Santa Cruz, Monterey and Carmel. Every part of this exhilarating drive offered interesting sites; from a 1,000-foot climb into the coastal redwood forest to the narrow shoulders and sharp drop-offs of the gripping mountainside roads. We covered our experience over on Stylishlyme.com through photo blog posst, which are linked at the bottom. The culmination of our Pacific Coast Highway road trip is our video. I hope you enjoy this video as much as we enjoyed making it for you so please let me know what you think in the comments! Promotion of our…

29Jul 2012 by Peter Lang 7 Comments

Top 20 Instagram Hashtags

Photography, Social Media

Fellow IGers, you may or may not have read my previous article How to use hashtags: A simple guide but let's assume you did because today we continue the hashtag topic focusing solely on Instagram. For those of you who have yet to partake in this powerful app and need a brief recap here you go: Instagram is a free photo sharing program that was launched in October 2010. The service allows users to take a photo, apply a digital filter to it and then share it on a variety of social networking services, including Instagrams ownWikipedia - Instagram Also read: Facebook just bought Instagram for 1 billion dollars For those of you who are active IGers or looking to explore the community with greater savvy you cannot go wrong…

06Jul 2012 by Peter Lang No Comments

My Most Recommended iPhone Photo Editing App

Photography, Social Media

I frequently write about photography, whether it's "Inspired – Street and Fashion Photography", "The Headshot Intensive with Peter Hurley", or Why you need professional photography in a Social Media world I'm always looking for new ways to explore new opportunities in photography and continue to improve my images. Today I would like to share a secret about my most frequently used camera, the iPhone. I use a powerful photo editing app that not only improves my images but makes sharing to instagram, Twitter and Facebook extremely easy. If you're on Instagram follow me @peterlang. #1 iPhone photo editing app My #1 most recommended iPhone photo editing app is Snapseed. Since discovering this app, I used it 99% percent of the time in my post-processing workflow. Not only does it have…

04Jul 2012 by Peter Lang 5 Comments

Inspired – Street and Fashion Photography

Blogging, Photography

In recent years I've focused on developing my eye for composition and increasing my knowledge of technical skills in photography, specifically fashion and street photography. Desire This visual interest in photography was sparked as if a preexisting flame inside of me found inspiration during my time in Paris. Living in this compact, cosmopolitan and imperial city with such a strong claim to fashion and street photography helped form my desire to first understand buildings and people then how the two constructed imagery used in French magazines, books and photos. Discovery I set out to discover the relationship with street photography and with the fashion that created an aesthetics to each photograph. But I am interested, too, in street photography's evolution to blogging. From Henri Cartier-Bresson's early work with "life reportage"…

19Jun 2012 by Peter Lang 6 Comments

Is One Blog Enough?

Blogging, Social Media

We have many writers asking, "I have multiple interests, what will I blog about?” This is a common question when our company is hired to set up a blog. Many people have a topic of interest, whereas others know they want a blog but not sure of the topic. Take-away Like magazines, some blogs contain a variety of information about a broad subject. Other blogs are very succinct and only include articles about one specific topic. When setting up a blog, some experts say a blog should be topic specific and named appropriately by including the “topic” in the name of the blog. That sounds all well and good, however if the name of our blog is overly descriptive, we could limit ourselves with regard to what we feel we…

30May 2012 by Peter Lang No Comments

Facebook’s evolution – 4 new features launched

Facebook, Social Media

Facebook is certainly investing in it's news feed and it should. The news feed is the life blood of the site and the first location a user must go when using Facebook. This rich content is fluid and interactive thus driving the majority of engagement on Facebook. This is why they're always testing, tweaking and making changes constantly. User experience is at the forefront of the news feed's development and Facebook's best option to increase their revenues. Much like Apple, Facebook's success has comes down to the constant changes and improvements that they make even though users generally dislike change. Here are 4 major changes that you will be seeing in your news feed on an ongoing basis: Games Within The Feed Gaming is an important part of Facebook's success…

14May 2012 by Peter Lang 4 Comments

How to Use Hashtags: A Simple Guide

Marketing, Social Media

Hashtags are showing up on all your favorite online communities and play a valuable roll in the user experience. During our workshops, quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? So I'd like share with you a Simple Guide to Hashtags. What is a hashtag? A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #iphoneography and #nature are both hashtags. What does a hashtag do? A hashtag enables conversations of different users to be aggregated into one feed, which you can find by searching the hashtag in the Search system of that application or website. Here are some…

09Apr 2012 by Peter Lang No Comments

Facebook just bought Instagram for 1 billion dollars

Facebook, Photography

A very interesting announcement - Facebook just purchased Instagram for 1 billion dollars. Not long after Instagram released its android version to a frenzy of 30 million users did Facebook aggressively acquire the company for $1,000,000,000.00. Instagram isn't just for hipsters anymore. The photo-sharing app takes an image, makes that image square, puts a retro filter on the image, and then posts the image to a blog feed in the application with options for social distribution. You can follow me on instagram: http://instagram.com/peterlang To all of the Instagram users out there; are you excited or terrified about this merger? It's probably a good idea to download your photos or export them to another social network. To do this, use: http://instaport.me/ Mark Zuckerburg writes on his wall: “I’m excited to share…

26Mar 2012 by Peter Lang No Comments

The Headshot Intensive with Peter Hurley – A Great Experience!

Photography, Social Media

I've personally worked hard to branch out into other skills sets like photography. This expansion isn't solely for enjoyment, it's because I feel great photography can help all businesses and bring joy to your life. Our company believes strongly that the visuals are as important as the product's quality. Our company's graphic designer and creative officer has helped me fall in love with all things creative, including photography. In a previous article I mentioned the importance of professional photography as a strong foundation in your online world and thus have strived to gain knowledge in the field of photography. A major step in doing so was attending "The Headshot Intensive" with world renowned headshot photographer Peter Hurley. In this post I'd like to share with you that experience, some tricks…

13Mar 2012 by Peter Lang No Comments

Guest posting – Awesome Blogging Tips

Blogging

Guest blogging is a strong tactic when building your network and exposure. Geo targeted blog outreach will change your online path for the better. Before you get started guest posting it's important to include a few simple things in your guest post requests. Guest Blogging Requests Items to include: Make sure to have a few examples of posts you've written. The best practice is to have sample writing in the topic you're interested in pitching. If you don't have any writing specific to that niche you can send the potential blog any writing as long as it positively shows your ability. Suggest a few titles or topics for your guest post. You should include an author box below your post so visitors to your blog can see your social…