Being Extraordinary in High-pressure Situations
Want to be extraordinary in high-pressure situations? Want others to trust you to perform when it matters most? Want to be clutch? (more…)
7 differences between a Professional vs an Amateur
When I was in my early 20s, just starting out, I showed tremendous interest in taking my amateur skills to the next level. I was addicted to learning. I was drawn to the information available online, in textbooks, and other published articles. Basically, I felt, and still feel today, that there is a void in my knowledge and I knew that I had to work endlessly to catch up. (more…)
How To Sabotage Your Business Blog
Frustrated with your business blog? This is an indicator that you might not be getting the right digital marketing advice, measuring impactful results, or taking a serious approach to your digital marketing efforts. Businesses need to consider digital marketing as a serious marketing tool. An example of this lack of focus is shown by too many businesses taking a blogging approach like: “we blog for the sake of blogging and to show off what the company is doing.” This showroom tactic doesn't work very well in the real world. When you look behind the curtain of this system we find inexperienced staff trying their best to learn and apply lessons taught from blogs and other internet resources. This simply isn't enough. It takes a savvy group or individual to execute digital marketing…
5 Ways to Craft Your Online Persona
Your online persona is the digital version of yourself and is accessible to the greater public via online distribution channels. It’s not the full picture of who you are, but it represents how you’re perceived by others and how you wish to represent yourself. So I thought I'd tell you what I believe your online persona can do for your potential and a few things that you should have a base. I will also give you the best piece of advice for I received when crafting your online persona. Your Online Potential Your potential is limitless, yet you set limits on your own potential by what you believe. If you believe you are a crummy artist than you are a crummy artist. If you have difficulties with this in real…
5 Common Website Mistakes We Avoided with the NEW Uhuru Network
Most likely you're not trying to drive away your customers with your website. You love your website and I'm sure it represents your business well, except when it doesn't. From a visitors perspective, your website might be offering an entirely different message than you intended it to. Take a look at your website and see if your website is making any of these 5 common website mistakes. We certainly avoided these when building the new UhuruNetwork.com. 1. The “Cool” Factor As a business you want to stand out above the rest so you design your logo and site with attention grabbing flair. The assumption is made that the cool design will stick in people's minds and make you memorable. But far too often this level of presentation forgoes clarity and…
Tricky issue – Firing customers…
We've all had "them"... customers with expectations so out of whack from the start they make you say "huh?" We've felt the bad vibe from just the first meeting. It's important as a business and especially in sales to know which customers to avoid, ignore or fire. The reason: bad customers suck up all of your time and resources. They never pay you for anything and they always want just one more thing. Today, I wanted to explore the toxic customer, by sharing some red flags I’ve identified and discuss how to handle some of these tricky situations. You may ask, why am I talking about firing customers? With social media's powerful word of mouth a toxic customer, if not handled appropriately, can cause major damage to your brand and…
MARKETING 101: START BLOGGING
I often share ideas and tools to help you market yourself or your business. Today, this post is going to dive into why blogging is marketing 101. Starting a blog should be an obvious step in your marketing mix, you may hear this frequently nowadays but let's dive into the "why". Blogs Are the most effective way to create searchable, shareable content to bring attention to your topic. The simplest tool for the value it provides. Allow you to showcase your work in a compelling way. A marketing tool that gives you, the individual, the ability to show people who you are. A way to connect online with those you've worked with in the past, present, and may work with in the future. Are the hub of your various social media profiles. Will…
Social Media for Small Businesses: 12 Things You Must Do
This post is directed to small business owners who've heard their business needs to have a social media presence and want to get started today. After reading this post you will certainly be able to take the actions that will greatly help your company. But, take these 12 actions with this warning: WARNING: Social Media/ Digital Media is very powerful. It can both help and hurt your value proposition. Though I believe these are necessary in today's business environment many of you may need additional help to complete these actions at a level that adds value and represents your brand positively. Here are 12 things your small business must do. Your business must… Have a website. Lets start with the overwhelmingly obvious. If you own a small business and don't have a website you're committing business suicide. This doesn't mean you should throw…
Write an “Ultimate Guide” to Something
Today, I'd like to talk about a very powerful piece of content. The "Ultimate Guide" is a lengthy yet effective tool if you're interested in driving search engine traffic to your site. This content is not only informative but is also a blog post formula that is proven to work. "Ultimate Guide" Here are a few reasons why “Ultimate Guides” work: 1. They get links, comments, traffic, and shares: Ultimate guides are useful, valuable content that people appreciate. Commonly, whether your blog is large or small, ultimate guide to something will be popular. An “Ultimate Guide” I wrote about Facebook Timeline was a very popular post on our Tricks Facebook blog; with over 10,000 views and 163+ likes. 2. They teach from A to Z: An “Ultimate Guide” is usually…