5 Ways to Craft Your Online Persona
Your online persona is the digital version of yourself and is accessible to the greater public via online distribution channels. It’s not the full picture of who you are, but it represents how you’re perceived by others and how you wish to represent yourself. So I thought I'd tell you what I believe your online persona can do for your potential and a few things that you should have a base. I will also give you the best piece of advice for I received when crafting your online persona. Your Online Potential Your potential is limitless, yet you set limits on your own potential by what you believe. If you believe you are a crummy artist than you are a crummy artist. If you have difficulties with this in real…
Facebook Launches Search – Attacking Google and LinkedIn
Over the years Facebook has been inching closer to enabling you, the user, to categorize each of your friends based on their role in your life or commonalities. Of course this has been the basis of Facebook’s advertising model but with the launch of Facebook Search I believe Facebook has found a more successful product that will utilize its Graph data. Facebook has made its impression on the world through: News feed - The curation of the people you're connected with. Timeline - The curation of everything about you. Graph Search - Look up anything shared with you on Facebook through your friends and connections and allow others to find stuff you’ve shared with them. The New Graph Search Starting with beta searching: People, Photos, Places, Pages for Businesses Sample…
MARKETING 101: START BLOGGING
I often share ideas and tools to help you market yourself or your business. Today, this post is going to dive into why blogging is marketing 101. Starting a blog should be an obvious step in your marketing mix, you may hear this frequently nowadays but let's dive into the "why". Blogs Are the most effective way to create searchable, shareable content to bring attention to your topic. The simplest tool for the value it provides. Allow you to showcase your work in a compelling way. A marketing tool that gives you, the individual, the ability to show people who you are. A way to connect online with those you've worked with in the past, present, and may work with in the future. Are the hub of your various social media profiles. Will…
Write an “Ultimate Guide” to Something
Today, I'd like to talk about a very powerful piece of content. The "Ultimate Guide" is a lengthy yet effective tool if you're interested in driving search engine traffic to your site. This content is not only informative but is also a blog post formula that is proven to work. "Ultimate Guide" Here are a few reasons why “Ultimate Guides” work: 1. They get links, comments, traffic, and shares: Ultimate guides are useful, valuable content that people appreciate. Commonly, whether your blog is large or small, ultimate guide to something will be popular. An “Ultimate Guide” I wrote about Facebook Timeline was a very popular post on our Tricks Facebook blog; with over 10,000 views and 163+ likes. 2. They teach from A to Z: An “Ultimate Guide” is usually…
How to Use Hashtags: A Simple Guide
Hashtags are showing up on all your favorite online communities and play a valuable roll in the user experience. During our workshops, quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? So I'd like share with you a Simple Guide to Hashtags. What is a hashtag? A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #iphoneography and #nature are both hashtags. What does a hashtag do? A hashtag enables conversations of different users to be aggregated into one feed, which you can find by searching the hashtag in the Search system of that application or website. Here are some…
Advanced Web Ranking 8.6 – What’s Not To Love?
Avid readers already know my fondness for Advanced Web Ranking from my earlier post. In this post, I won't cover the general working of Advanced Web Ranking but will instead focus on the upgrade from 8 to 8.5. There are so many cool additions in the version I'm testing (8.6) that I will focus on the changes and improvements made to this Advanced Web Ranking. First off, lets start with the integration of Google Analytics. Google Analytics is a staple for many web owners and the fact that AWR went and incorporated it into their latest version is simply awesome. You can view much of your regular analytics data but you can also utilize the information those analytics provide into very useful charts or take the data and use it…