Social Media Archives - Peter Lang: Helping You Grow Through Marketing Mastery

17Jul 2013 by Peter Lang No Comments

Everybody wants muscle, but nobody wants to train

The most common thing people talk about is wanting to make a change or develop a huge project with lasting results that stick around. Let's take a look at this idea through the lens of blogging. With the obvious perks that come along with becoming a well-known blogger; business opportunities, income, fame, and positive revenue generating activities, it's easy to see why you may desire this for yourself. You may want to create a blog that gets the perks of success: an active community, sales, sponsors, engagement, and becoming a thought leader. Whether you have been blogging for a few years or are just starting out, nearly every blogger shares universal desires of making their blog "famous"! The reality is: Everyone wants the distinction, but nobody wants to do the…

17Jun 2013 by Peter Lang No Comments

Ernest Hemingway “Learn to Write”

Social Media

“It’s none of their business that you have to learn to write. Let them think you were born that way.” – Ernest Hemingway Learning to Write We don't have to start knowing how to write, we start out not knowing anything and then learn how to write. Although many still think that people who write well, or do anything well, are capable by some special talent. That they were born to do it. This isn't limited to just writing and authors. The idea that talent is necessary for success is ridiculous. I'm not saying talent isn't helpful, sure it is. But the best, most successful people all study, practice, and learn. To sum it up: they work hard. The common term is: overnight success. It's easy to look…

22May 2013 by Peter Lang No Comments

5 Ways to Craft Your Online Persona

Business, Marketing, Social Media

Your online persona is the digital version of yourself and is accessible to the greater public via online distribution channels. It’s not the full picture of who you are, but it represents how you’re perceived by others and how you wish to represent yourself. So I thought I'd tell you what I believe your online persona can do for your potential and a few things that you should have a base. I will also give you the best piece of advice for I received when crafting your online persona. Your Online Potential Your potential is limitless, yet you set limits on your own potential by what you believe. If you believe you are a crummy artist than you are a crummy artist. If you have difficulties with this in real…

27Apr 2013 by Peter Lang No Comments

7 essential keys to improving your blog

Social Media

If you look at all the successful blogs in the world, you’ll see they are constantly looking for ways to improve their blogs. You don’t have full control when trying to make your blog successful, but we do have control over our own actions. I’m going to show you how easy it is to start the process of refining your blog with these seven essential keys to blog improvement. 1. Know your reason for blogging. Are you wandering through blogging with little or no direction – hoping that you’ll find the road to online wealth? Determine your blog mission or reason you started blogging, and you’ll have a unique compass that will lead you to your true destination. 2. Identify your Blog’s value Do you know what your value is?…

21Mar 2013 by Peter Lang No Comments

5 Common Website Mistakes We Avoided with the NEW Uhuru Network

Business, Social Media

Most likely you're not trying to drive away your customers with your website. You love your website and I'm sure it represents your business well, except when it doesn't. From a visitors perspective, your website might be offering an entirely different message than you intended it to. Take a look at your website and see if your website is making any of these 5 common website mistakes. We certainly avoided these when building the new UhuruNetwork.com. 1. The “Cool” Factor As a business you want to stand out above the rest so you design your logo and site with attention grabbing flair. The assumption is made that the cool design will stick in people's minds and make you memorable. But far too often this level of presentation forgoes clarity and…

15Jan 2013 by Peter Lang 2 Comments

Facebook Launches Search – Attacking Google and LinkedIn

Facebook, Marketing, Social Media

Over the years Facebook has been inching closer to enabling you, the user, to categorize each of your friends based on their role in your life or commonalities. Of course this has been the basis of Facebook’s advertising model but with the launch of Facebook Search I believe Facebook has found a more successful product that will utilize its Graph data. Facebook has made its impression on the world through: News feed - The curation of the people you're connected with. Timeline - The curation of everything about you. Graph Search - Look up anything shared with you on Facebook through your friends and connections and allow others to find stuff you’ve shared with them. The New Graph Search Starting with beta searching: People, Photos, Places, Pages for Businesses Sample…

15Oct 2012 by Peter Lang No Comments

Social Media for Small Businesses: 12 Things You Must Do

Blogging, Business, Social Media

This post is directed to small business owners who've heard their business needs to have a social media presence and want to get started today. After reading this post you will certainly be able to take the actions that will greatly help your company. But, take these 12 actions with this warning: WARNING: Social Media/ Digital Media is very powerful. It can both help and hurt your value proposition. Though I believe these are necessary in today's business environment many of you may need additional help to complete these actions at a level that adds value and represents your brand positively. Here are 12 things your small business must do. Your business must… Have a website. Lets start with the overwhelmingly obvious. If you own a small business and don't have a website you're committing business suicide. This doesn't mean you should throw…

07Oct 2012 by Peter Lang No Comments

Top 10 Instagram Hashtags

Photography, Social Media

Previously, I wrote How to Use Hashtags: A Simple Guide and Top 20 Instagram Hashtags and many readers told me that both were very useful. But since these posts, there have been changes in the top used hashtags so I decided to provide an updated list. Here are the top 10 hashtags as of October 7th 2012. 1) #love // 61,405,876 photos Instagram’s top hashtag, love, has remained at the top all year. Images consist of anything IGers love (animals, celebrities, or even their own faces). 2) #instagood // 46,512,887 photos Boost your like and comment numbers by using this popular hashtag. 3) #me // 35,769,075 photos Most Instagram users have their camera phones with them all the time. So it makes sense that they would take pictures of themselves…

14Sep 2012 by Peter Lang No Comments

Weekend blog posts: Good or bad idea?

Blogging, Social Media

If you explore my rss reader you'd discover: A) that I'm an avid blog reader and B) that most blog post activity is exclusively from Monday to Friday. Few articles are posted on weekends which obviously leaves the reading options a bit on the low side. Being a blogger myself, I found that posting on weekends, when the content saturation is low, had a positive effect on the impact of those weekend posts. It's important as a content creator to keep in mind that your audience is online at different times with different expectations. Different audience on weekends Much like web traffic in the corporate world, everyone thinks "business" Monday - Wednesday and there is drop off as people begin thinking about the weekend. It's these business-oriented readers who are…

29Jul 2012 by Peter Lang 7 Comments

Top 20 Instagram Hashtags

Photography, Social Media

Fellow IGers, you may or may not have read my previous article How to use hashtags: A simple guide but let's assume you did because today we continue the hashtag topic focusing solely on Instagram. For those of you who have yet to partake in this powerful app and need a brief recap here you go: Instagram is a free photo sharing program that was launched in October 2010. The service allows users to take a photo, apply a digital filter to it and then share it on a variety of social networking services, including Instagrams ownWikipedia - Instagram Also read: Facebook just bought Instagram for 1 billion dollars For those of you who are active IGers or looking to explore the community with greater savvy you cannot go wrong…