How to take Twitter to the next level

Here are some tools to help you take your Twitter campaign to the next level. If you have any questions please comment.   Twittering on the Desktop (3rd party): Twitter Clients http://hootsuite.com/ * http://www.tweetdeck.com/ Twittering on the Web: Twitter Web Sites http://bit.ly/ * http://twitpic.com/ http://tweetshrink.com/ http://itweet.net/web/ Working with Twitter Gadgets and Widgets Power Twitter * …

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DIY Fundraising Site – Great for Non-profits

Crowdrise, a social good website that gives individuals and organizations the tools to organize grassroots activism campaigns and raise funds for their causes. Visit the site and you’ll be greeted with an invitation to “start your own fundraiser.” http://www.crowdrise.com/ (via Mashable Summit)   Watch live streaming video from mashable at livestream.com

Best Practices Facebook – 4 Questions All Businesses Have About Facebook

At every event, presentation, and workshop I’m asked a plethora of questions. Eventually the questions boil down to the four below. Here is a breakdown of best practices and standard procedures that will display your professionalism and ultimately aide in the success of your Fan Page. 1. How often should I and or the business …

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Social Media Marketing Case Study – Heineken Italy

Even though the ultimate goal is always to increase sales, however in this case, the primary goal must have been to "expand the (potential) buyer’s experience". In sponsorship terms this is known as ‘activation’ of a sponsorship. You may call it a brand investment were Heineken invests in its sponsorship to create brand affinity among …

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