Personal Branding Archives - Peter Lang: Helping You Grow Through Marketing Mastery

11Mar 2014 by Peter Lang No Comments

The Importance of Personal Development

Ever had an AMAZING business idea, opportunity or goal, but weren't sure how to turn your idea into actionable steps? This happens to EVERYONE. It’s not because you don’t have the passion or drive to make it happen, it's because you don't have the TOOLS. Ultimately, how can you drive across the USA without a car, the tool that'll get you there? If you want to go from where you are today and get to the success of tomorrow, you need the right tools and direction. (more…)

19Nov 2011 by Peter Lang No Comments

6 powerful persuasion techniques – in social networking terms

Personal Branding, Social Media

Today's focus is social networking persuasion techniques. The big 4 social media giants down to the recreational blogger utilize different forms of persuasion to grow and engage their communities or the communities existing within them. Lets give you some background info. In the video clip below social excerpt Robert Cialdini describes the most powerful persuasion techniques found in marketing. Read below for a short snapshot of what these 6 core influence principles mean and observe the current time example from our social media world. 1. Authority Most people have an easier time making the decision to buy something if they are influenced by someone they see as knowledgeable or having authority in a certain industry. Our trust in authority figures enables us to connect with and buy into certain brands…

09Oct 2011 by Peter Lang 2 Comments

Why you need professional photography in a Social Media world

Personal Branding, Social Media

"You only have one chance to make a good first impression." Yes this old cliché is increasingly more relevant in today's high-speed digital world where the amount of time spent on social networking sites have created more first impression opportunities than ever before. It seems like we are shaking less hands and even a greater decline in eye contact; enter the necessary professional portrait. My good friend Tom Milne of Milne Photography points out that more and more people are coming to his studio to capture that all important professional pose. This increased demand isn't only for the company website or for job seekers. It's interest comes from representing that individual to the world via social media. Social media began as college students being social online not as a professional…

29Apr 2011 by Peter Lang No Comments

Difference between social media marketing and content marketing

Internet, Personal Branding, Social Media, Web 2.0

Blogs can be an excellent tool for both direct and indirect promotion. This means we must classify them as business tools not just marketing tools. However, I'm not saying that blogs are just a form of online marketing, because they do have their place in traditional online marketing plan which including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy. But many still have the question: What is the difference between social media marketing and content marketing? The reality is the two overlap, which doesn't help you understand the concepts easily. Let's make these two less confusing and overwhelming by focusing on how these two methods compare and contrast. Social Media Marketing Social Media Marketing like Social Media has many definitions. A simple definition is: any form of direct or…

30Mar 2011 by Peter Lang 2 Comments

Facebook- Convert Personal Profiles Into Business Pages

Facebook, Personal Branding

Facebook has made an option available for those individuals that question whether or not to maintain a profile or switch to a Page. You may now convert your personal user profiles to an official business Page, turning all your friends into fans. You can do this at: “Profile To Business Page Migration” tool. You will no longer have to start your page with zero Likes. For all the businesses worried about loosing their communities when choosing to switch this should come as exciting news. Currently Facebook has not released an announcement about this tool, but TricksFacebook.com and it's International partners have confirmed it's available worldwide. Facebook is offering a new Help Center article on converting profiles to Pages that specifics the steps in the changing process. A user must have a verified account in order to convert the profile into…

09Mar 2011 by Peter Lang No Comments

There’s no excuse not to blog

Personal Branding, Wordpress

There's no excuse not to blog - even if you're not able to put much effort into writing posts. Google acknowledges that web results will give relevant and up-to-date information as search results. A blog allows you to provide the updated content in an effective and easy way. I stress the necessity of personal brands often (Personal Branding in a 2.5 world) and if your like the many who work tirelessly to build a strong personal brand to empower your business or generate opportunities I say with conviction, you need a blog! Frequently associating your name with blog content will allow your name to rank high in searches for your name, even when the blog is updated only a few times a month. If you already have hosting this effort…

19Feb 2011 by Peter Lang 3 Comments

Hotels and Social Media in 2011

Facebook, Personal Branding, Social Media, Twitter

Social media will not be ignored. Social media may be difficult to grasp and that’s ok, even the industry leaders define “Social Media” differently. Definitions 1. Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value 2. About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication 3. Brian Solis – Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers 4. iContact - An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words…

10Feb 2011 by Peter Lang 1 Comment

Upgrade for Pages–What’s New?

Facebook, Personal Branding

The New Facebook Pages offers to deliver on many of the complaints administrators have about the old design. Better Communication People have asked for better ways to keep up with activity on their Page. You will now be able to interact with other Pages that “like” your Page as your Page. That’s right! This empowers administrators to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed that aggregates content by Pages you like. Changing the need for 3rd party aggregators like: http://www.hyperalerts.no/ More Opportunities for Expression Featured photos of your Page’s most recent experiences will now appear at the top of your Page, like your profile. You can highlight other Pages you are connected with as well as the…

14Jan 2011 by Peter Lang 1 Comment

5 Things Local Businesses Should Not Do on Facebook

Facebook, Internet, Personal Branding, Web 2.0

Facebook is a wonderland of opportunity for local businesses. It not only allows you to target ads but you and your business can engage with fans. Sadly this is not the case for most local businesses. They are not using Facebook effectively and instead are seriously using it to their disadvantage. Far to often businesses are using Facebook like any other ad channel – this tool was meant to be used, to engage with people! I’ve listed some of the most common mistakes small local businesses make on Facebook and how these mistakes may be corrected. 1. Invite everyone they know/met to fan their Facebook Page It’s not wise to invite people from New York to fan your California clam chowder. Does it make sense to invite other real-estate brokers…

02Nov 2010 by Peter Lang No Comments

13 things NOT to post on Facebook

Facebook, Personal Branding, Random Post, Saftey Online

Just because you occasionally do the embarrassing and stupid thing doesn’t mean it’s something to include on Facebook. Along the same lines, the Huffington Post provides a slideshow of 13 things you can—but really shouldn’t—tell your Facebook friends. Items that should not be shared include: Your birth date and place Your mother’s maiden name Your home address Your long trips away from home Your inappropriate photos Full story at the Huffington Post. - @peterlang For more Social Media coverage, follow Peter Lang on Twitter or become a fan on Facebook