15Jan 2013 by Peter Lang 2 Comments
Facebook Launches Search – Attacking Google and LinkedIn

Facebook Launches Search – Attacking Google and LinkedIn

Facebook, Marketing, Social Media
Over the years Facebook has been inching closer to enabling you, the user, to categorize each of your friends based on their role in your life or commonalities. Of course this has been the basis of Facebook’s advertising model but with the launch of Facebook Search I believe Facebook has found a more successful product that will utilize its Graph data. Facebook has made its impression on the world through: News feed - The curation of the people you're connected with. Timeline - The curation of everything about you. Graph Search - Look up anything shared with you on Facebook through your friends and connections and allow others to find stuff you’ve shared with them. The New Graph Search Starting with beta searching: People, Photos, Places, Pages for Businesses Sample…
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09Jan 2013 by Peter Lang No Comments
The lure of social media

The lure of social media

Blogging, Facebook
Everyday we are approached by businesses about using social media marketing / digital marketing to promote their business online. They're lured in by social media's access to people as if it were a shallow pond full of fish. The dialog starts - We want to use Facebook to drive people to our business. We have a website and a Facebook. Let's dive into this request in greater detail. Conversion The promotion this business is requesting is based upon conversion. Taking a social media user and converting them into a customer. Sadly, businesses don't understand that the correlation between a Facebook post and direct in-person transaction is rather low, nearly zero. To convert anyone online at a return worth the investment requires interaction of the personal and human kind. Business conversions…
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30May 2012 by Peter Lang No Comments
Facebook’s evolution – 4 new features launched

Facebook’s evolution – 4 new features launched

Facebook, Social Media
Facebook is certainly investing in it's news feed and it should. The news feed is the life blood of the site and the first location a user must go when using Facebook. This rich content is fluid and interactive thus driving the majority of engagement on Facebook. This is why they're always testing, tweaking and making changes constantly. User experience is at the forefront of the news feed's development and Facebook's best option to increase their revenues. Much like Apple, Facebook's success has comes down to the constant changes and improvements that they make even though users generally dislike change. Here are 4 major changes that you will be seeing in your news feed on an ongoing basis: Games Within The Feed Gaming is an important part of Facebook's success…
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09Apr 2012 by Peter Lang No Comments
Facebook just bought Instagram for 1 billion dollars

Facebook just bought Instagram for 1 billion dollars

Facebook, Photography
A very interesting announcement - Facebook just purchased Instagram for 1 billion dollars. Not long after Instagram released its android version to a frenzy of 30 million users did Facebook aggressively acquire the company for $1,000,000,000.00. Instagram isn't just for hipsters anymore. The photo-sharing app takes an image, makes that image square, puts a retro filter on the image, and then posts the image to a blog feed in the application with options for social distribution. You can follow me on instagram: http://instagram.com/peterlang To all of the Instagram users out there; are you excited or terrified about this merger? It's probably a good idea to download your photos or export them to another social network. To do this, use: http://instaport.me/ Mark Zuckerburg writes on his wall: “I’m excited to share…
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18Feb 2012 by Peter Lang 2 Comments
Facebook confirms Timeline for Pages

Facebook confirms Timeline for Pages

Facebook
  Facebook's change to the Timeline profile has created much speculation that Pages will be next. On February 15th, Facebook executives confirmed there are changes ahead that will affect everyone. They plan to add Timeline for Pages this month. No one can predict the subsequent changes this will have for brands and third-party platforms. In the midst of Facebook's IPO and a business reliant on 3rd party applications it makes sense that the people in charge are looking for ways create deeper engagement with Facebook applications.   Facebook, developers and businesses Facebook chose to create an open platform that created opportunities for third-party developers to add their creations to the Facebook platform. Obviously they care about their relationships with developers and businesses as they could have built a closed, static…
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03Feb 2012 by Peter Lang No Comments
The Hacker Way a 21st-century manifesto

The Hacker Way a 21st-century manifesto

Facebook, Social Media
I'm enjoying Facebook's road to IPO but I have to take a moment to acknowledge something from Facebook's S-1 filing. Over the last few days, colossal amounts of attention were paid and will continue to be paid to Facebook's amazing business results:  the 800+ million active users, the $3.7 billion (!) in revenue, and their growth rates, too. These are grand but I hope many of you don't forget to pay attention to the culture and process that made those achievements possible. In that respect, I want to share with you a n excerpt from Mark Zuckerberg's letter to shareholders. He labeled their internal approach and continuous strive for improvements and iteration, The Hacker Way. It's surely a 21st-century manifesto for a new way of doing business. Here's the excerpt: Simply put: we don’t build services to make money; we…
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13Dec 2011 by Peter Lang 5 Comments
Top Tips for Staying Secure on Facebook

Top Tips for Staying Secure on Facebook

Facebook, Social Media
Some of you have little interest in using your brand for personal development. Some of you are happy using social networking to interact with a small group of family and friends. So these steps are great for you. Here are some steps to stay safe while on Facebook. Only friend people you know. Make passwords account specific. Use a separate password for each account you may have. (i.e. Facebook, Twitter, etc..) Don’t share your password. If you need help and that requires giving them access make an alternative password and change it once the help is finished. Alternate your password on a regular basis. Change it at least once a month. Limit the amount of personal information you share with people and companies. Log into Facebook only ONCE each session.…
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11Oct 2011 by Peter Lang No Comments
Comparing Facebook, Twitter, LinkedIn & Google+ [INFOGRAPHIC]

Comparing Facebook, Twitter, LinkedIn & Google+ [INFOGRAPHIC]

Facebook, Social Media
The adoption of social media is continuing it's growth with rapid acceleration. The real race is with the big four – Facebook, Twitter, LinkedIn and Google+ – these networks have gained the most attention and have seen an unprecedented amount of man-hours put into there development. This infographic from creative agency One Lily looks at the state of social media today. (Source: One Lily.)
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