29Aug 2011 by Peter Lang 1 Comment
Become a Blogging Sensation in Hours Not Posts

Become a Blogging Sensation in Hours Not Posts

Social Media, Web 2.0, Wordpress
We see many people start their journey in blogging with the hopes of making big money Fast! They’ve seen the book titles, blog posts and "testimonies" online where bloggers are living from the income they're making from their six-figure blog so they think, “why not me?” Honestly, it is true. It can be you. All it takes is hours. More hours than you know. Important lesson Author Malcolm Gladwell in his book, Outliers: The Story of Success, attributes the success of many to 10,000 hours of practice. He found that 10,000 hours appears to be the magic number needed in order to reach our full potential. It's easy to believe the more time we spend practicing and "doing" anything should lead to us getting better at it. So how will…
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11Aug 2011 by Peter Lang No Comments
How I Write

How I Write

Internet, Web 2.0, Wordpress
I may be biased but I believe there is magic in writing. Picture sitting with an author or song writer and they tell you in detail how to write a best-selling novel or a hit song. The truth is that most everything creative boils down to a process. Creativity isn't knowing what it will look like in the end. There is a lot of secret ingredients needed to complete creative work. It's difficult to explain why one item of writing outperforms another. I'm often asked how I write, what I use to write and what triggers my ideas for content. (similar questions: how do I decide where this content should go? Blog? Article? Client idea? etc....) I respect the process and here are the key elements that culminates in my…
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26Jun 2011 by Peter Lang 1 Comment
10 Job Titles and Descriptions for Social Media Job Positions

10 Job Titles and Descriptions for Social Media Job Positions

Social Media, Web 2.0
(Updated 2015) The professional world is catching up and hiring or expanding staff positions to account for social media responsibilities. Here are 10 job titles and descriptions for social media positions. Digital Marketing Consultant: Focuses on developing the strategic direction of digital marketing campaigns. These consultants typically work outside an organization, typically in a digital marketing agency. Digital Marketer: What is a digital marketer? A person who oversee all digital marketing initiatives on behalf of a company. These campaigns are often integrated across all online platforms and channels. Inbound Marketer: Typically, Inbound Marketers specialize in content marketing combined with marketing automation software. (What is inbound marketing?) Director of Social Media:  Focuses on developing and overseeing social media initiatives and how those actions will be integrated into the overall business strategy. Social Media Account Manager:…
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29Apr 2011 by Peter Lang No Comments
Difference between social media marketing and content marketing

Difference between social media marketing and content marketing

Internet, Personal Branding, Social Media, Web 2.0
Blogs can be an excellent tool for both direct and indirect promotion. This means we must classify them as business tools not just marketing tools. However, I'm not saying that blogs are just a form of online marketing, because they do have their place in traditional online marketing plan which including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy. But many still have the question: What is the difference between social media marketing and content marketing? The reality is the two overlap, which doesn't help you understand the concepts easily. Let's make these two less confusing and overwhelming by focusing on how these two methods compare and contrast. Social Media Marketing Social Media Marketing like Social Media has many definitions. A simple definition is: any form of direct or…
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29Dec 2010 by Peter Lang 2 Comments

Walmart’s social media success in Fresno, CA.

Facebook, Social Media, Web 2.0
I dare to say that Fresno with it’s population near 500,000 is one of the largest communities in America. I define “community” as a populous that interacts with each other thus moving beyond the bounds of regional restrictions. Where this community interaction is visible in terms of social media is through the tremendous word-of-mouth (WOM) and collaboration shown during Walmart’s social good campaign “Help fight hunger in your community.” I’ll explain the strategy of the campaign and how Fresno is setting it’s self apart from the rest of the Nation. Walmart’s Intentions First, let’s set the stage by describing the creator of the situation: Walmart. Walmart’s brand lives in a market with divergent opinions. Either you’re a patron and you like the brand, or you’re “anti” Walmart and avoid the…
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28Nov 2010 by Peter Lang No Comments

Dropbox – Expanding your potential

Internet, Saftey Online, Social Media, Web 2.0
The world we live in today is a product of several stages. These stages have technological influencers that enhance our greater prospective and simplify the journey. Dropbox is one of those technologies. I have already talked about Dropbox when he was still in its infancy (see article for an introduction). Dropbox allows you to back up your data securely and instantly online, but that in itself is nothing special. Where Dropbox triumphs because it gives the user the ability to  create shared folders between different computers / users, that share by synchronizing files across multiple platforms. Why should you use Dropbox? Reason 1 Lets say your working on a Word file at the office or school. In order for you to take this file home with you’ll need a USB……
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14Oct 2010 by Peter Lang No Comments

Social Media Data

Information Overload, Social Media, Web 2.0
Marketing is evolving due to the impact of social media. Yet, questions still remain in regards to social media adoption, usage and its business applications. I prefer the numbers over theory. This post is a resource for anyone wishing to explore the data that exists on the web about social media. This is not the data in it’s entirety only a collection of key pieces. (more…)
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