Hotels and Social Media in 2011
Social media will not be ignored. Social media may be difficult to grasp and that’s ok, even the industry leaders define “Social Media” differently. Definitions 1. Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value 2. About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication 3. Brian Solis – Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers 4. iContact - An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words…