"You take the blue pill, the story ends; you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes."
The majority of people are just batteries for the social media environment just feeding it so it can exist.
The question of which pill, red or blue, is asking us if we should head into the social media direction, where the truth will change our business and our lives and ultimately decide this direction is worth pursuing or choose ignorance and bliss. The blue pill will leave us as we are, in a life consisting of habit, transactional requirements, and a business environment we believe we know. In this state we are comfortable; we do not need truth to live and to be successful. The blue pill symbolizes reading tweets, posting a FB photos and sharing information.
Once you take the red pill and accept that you can control the environment, you can be “The One.” The one symbolizes the exception to the rule. The red pill is an unknown direction. We are told that it can help us to find success. We don’t know what that success is, or even that the pill (choice) will help us to find it. The red pill symbolizes risk, exploration, doubt, and questioning. To answer the question, you can gamble your whole life and business on a reality you have never experienced.
Guy Kawasaki wrote in "The art of the start: the time-tested, battle-hardened guide for anyone," in which the red pill is an analog to leaders of new organizations, in that they face the same choice to either live in reality or fantasy. Guy stresses that if they want to be successful; they have taken the red pill and see how deep the rabbit hole goes.
Whether you’re ready or not the reality is coming. Get ready…