Internet Archives - Peter Lang: Helping You Grow Through Marketing Mastery

27Dec 2011 by Peter Lang No Comments

Advanced Web Ranking 8.6 – What’s Not To Love?

Avid readers already know my fondness for Advanced Web Ranking from my earlier post. In this post, I won't cover the general working of Advanced Web Ranking but will instead focus on the upgrade from 8 to 8.5. There are so many cool additions in the version I'm testing (8.6) that I will focus on the changes and improvements made to this Advanced Web Ranking. First off, lets start with the integration of Google Analytics. Google Analytics is a staple for many web owners and the fact that AWR went and incorporated it into their latest version is simply awesome. You can view much of your regular analytics data but you can also utilize the information those analytics provide into very useful charts or take the data and use it…

05Dec 2011 by Peter Lang No Comments

Where Book Selling is Headed

Books, Internet

The last decade has unveiled big changes in the publishing world. Ten years ago the only e-reading I remember was on a Palm Pilot. Now I'm reading on a slab of electronics that also connects me to the world. But what does all this mean? It means the big book store chain, Barnes & Noble, is doomed, at least in a physical store front in our neighborhoods. The WSJ writes: The bookstore chain's stock sank 16%, to $14.59, after the company reported a worse-than-expected loss of $6.6 million, or 17 cents a share, for the quarter ended Oct. 29, compared with a loss of $12.6 million, or 22 cents a share, a year earlier. Sales declined 0.6% to $1.89 billion from $1.90 billion in the year-earlier quarter, with the biggest…

11Aug 2011 by Peter Lang No Comments

How I Write

Internet, Web 2.0, Wordpress

I may be biased but I believe there is magic in writing. Picture sitting with an author or song writer and they tell you in detail how to write a best-selling novel or a hit song. The truth is that most everything creative boils down to a process. Creativity isn't knowing what it will look like in the end. There is a lot of secret ingredients needed to complete creative work. It's difficult to explain why one item of writing outperforms another. I'm often asked how I write, what I use to write and what triggers my ideas for content. (similar questions: how do I decide where this content should go? Blog? Article? Client idea? etc....) I respect the process and here are the key elements that culminates in my…

21Jul 2011 by Peter Lang No Comments

Review of Advanced Web Ranking – Thumbs up!

Internet

I have been using the Advanced Web Ranking program and are still exploring it's many features. I first heard about it from a top Italian Blogger who had read about the success people were having with it. I work for a social media company and at first I was a little skeptical about the software because there are many other programs out there that do keyword analysis. One of the first things I did was to upload and test some of our client’s sites. Some of these websites we designed and others we only consulted on. I was definitely shocked when I saw what keywords that the keyword research tool for pulled from the site. Before it even ran an analysis, we were able to tell what keywords were visible…

29Apr 2011 by Peter Lang No Comments

Difference between social media marketing and content marketing

Internet, Personal Branding, Social Media, Web 2.0

Blogs can be an excellent tool for both direct and indirect promotion. This means we must classify them as business tools not just marketing tools. However, I'm not saying that blogs are just a form of online marketing, because they do have their place in traditional online marketing plan which including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy. But many still have the question: What is the difference between social media marketing and content marketing? The reality is the two overlap, which doesn't help you understand the concepts easily. Let's make these two less confusing and overwhelming by focusing on how these two methods compare and contrast. Social Media Marketing Social Media Marketing like Social Media has many definitions. A simple definition is: any form of direct or…

20Apr 2011 by Peter Lang No Comments

The History of Social Network

Facebook, Internet

25Jan 2011 by Peter Lang 1 Comment

Fired Over a Post on Facebook

Facebook, Saftey Online, Social Media

A woman who was fired over her post on her Facebook account is scheduled to have her case heard by the National Labor Relations Board (NLRB) Tuesday. Dawnemarie Souza, a former medical technician was fired on December 1, 2010 for a post where she used vulgar language to criticize her boss on Facebook after he denied one of her requests. Her post began a thread in which several co-workers made similar negative comments about the supervisor. Souza’s comments came from her private account on her own time and on her personal computer. Souza’s employer American Medical Response of Connecticut Inc., a medical transportation company, argues that Souza’s comments constituted “online badmouthing,” which violates company policy. The NLRB feels that Souza’s postings were a “concerted activity,” and therefore are protected by…

14Jan 2011 by Peter Lang 1 Comment

5 Things Local Businesses Should Not Do on Facebook

Facebook, Internet, Personal Branding, Web 2.0

Facebook is a wonderland of opportunity for local businesses. It not only allows you to target ads but you and your business can engage with fans. Sadly this is not the case for most local businesses. They are not using Facebook effectively and instead are seriously using it to their disadvantage. Far to often businesses are using Facebook like any other ad channel – this tool was meant to be used, to engage with people! I’ve listed some of the most common mistakes small local businesses make on Facebook and how these mistakes may be corrected. 1. Invite everyone they know/met to fan their Facebook Page It’s not wise to invite people from New York to fan your California clam chowder. Does it make sense to invite other real-estate brokers…

28Nov 2010 by Peter Lang No Comments

Dropbox – Expanding your potential

Internet, Saftey Online, Social Media, Web 2.0

The world we live in today is a product of several stages. These stages have technological influencers that enhance our greater prospective and simplify the journey. Dropbox is one of those technologies. I have already talked about Dropbox when he was still in its infancy (see article for an introduction). Dropbox allows you to back up your data securely and instantly online, but that in itself is nothing special. Where Dropbox triumphs because it gives the user the ability to create shared folders between different computers / users, that share by synchronizing files across multiple platforms. Why should you use Dropbox? Reason 1 Lets say your working on a Word file at the office or school. In order for you to take this file home with you’ll need a USB……

02Nov 2010 by Peter Lang No Comments

13 things NOT to post on Facebook

Facebook, Personal Branding, Random Post, Saftey Online

Just because you occasionally do the embarrassing and stupid thing doesn’t mean it’s something to include on Facebook. Along the same lines, the Huffington Post provides a slideshow of 13 things you can—but really shouldn’t—tell your Facebook friends. Items that should not be shared include: Your birth date and place Your mother’s maiden name Your home address Your long trips away from home Your inappropriate photos Full story at the Huffington Post. - @peterlang For more Social Media coverage, follow Peter Lang on Twitter or become a fan on Facebook