Social Media Archives - Page 2 of 9 - Peter Lang: Helping You Grow Through Marketing Mastery

06Jul 2012 by Peter Lang No Comments

My Most Recommended iPhone Photo Editing App

I frequently write about photography, whether it's "Inspired – Street and Fashion Photography", "The Headshot Intensive with Peter Hurley", or Why you need professional photography in a Social Media world I'm always looking for new ways to explore new opportunities in photography and continue to improve my images. Today I would like to share a secret about my most frequently used camera, the iPhone. I use a powerful photo editing app that not only improves my images but makes sharing to instagram, Twitter and Facebook extremely easy. If you're on Instagram follow me @peterlang. #1 iPhone photo editing app My #1 most recommended iPhone photo editing app is Snapseed. Since discovering this app, I used it 99% percent of the time in my post-processing workflow. Not only does it have…

19Jun 2012 by Peter Lang 6 Comments

Is One Blog Enough?

Blogging, Social Media

We have many writers asking, "I have multiple interests, what will I blog about?” This is a common question when our company is hired to set up a blog. Many people have a topic of interest, whereas others know they want a blog but not sure of the topic. Take-away Like magazines, some blogs contain a variety of information about a broad subject. Other blogs are very succinct and only include articles about one specific topic. When setting up a blog, some experts say a blog should be topic specific and named appropriately by including the “topic” in the name of the blog. That sounds all well and good, however if the name of our blog is overly descriptive, we could limit ourselves with regard to what we feel we…

30May 2012 by Peter Lang No Comments

Facebook’s evolution – 4 new features launched

Facebook, Social Media

Facebook is certainly investing in it's news feed and it should. The news feed is the life blood of the site and the first location a user must go when using Facebook. This rich content is fluid and interactive thus driving the majority of engagement on Facebook. This is why they're always testing, tweaking and making changes constantly. User experience is at the forefront of the news feed's development and Facebook's best option to increase their revenues. Much like Apple, Facebook's success has comes down to the constant changes and improvements that they make even though users generally dislike change. Here are 4 major changes that you will be seeing in your news feed on an ongoing basis: Games Within The Feed Gaming is an important part of Facebook's success…

14May 2012 by Peter Lang 4 Comments

How to Use Hashtags: A Simple Guide

Marketing, Social Media

Hashtags are showing up on all your favorite online communities and play a valuable roll in the user experience. During our workshops, quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? So I'd like share with you a Simple Guide to Hashtags. What is a hashtag? A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #iphoneography and #nature are both hashtags. What does a hashtag do? A hashtag enables conversations of different users to be aggregated into one feed, which you can find by searching the hashtag in the Search system of that application or website. Here are some…

26Mar 2012 by Peter Lang No Comments

The Headshot Intensive with Peter Hurley – A Great Experience!

Photography, Social Media

I've personally worked hard to branch out into other skills sets like photography. This expansion isn't solely for enjoyment, it's because I feel great photography can help all businesses and bring joy to your life. Our company believes strongly that the visuals are as important as the product's quality. Our company's graphic designer and creative officer has helped me fall in love with all things creative, including photography. In a previous article I mentioned the importance of professional photography as a strong foundation in your online world and thus have strived to gain knowledge in the field of photography. A major step in doing so was attending "The Headshot Intensive" with world renowned headshot photographer Peter Hurley. In this post I'd like to share with you that experience, some tricks…

03Feb 2012 by Peter Lang No Comments

The Hacker Way a 21st-century manifesto

Facebook, Social Media

I'm enjoying Facebook's road to IPO but I have to take a moment to acknowledge something from Facebook's S-1 filing. Over the last few days, colossal amounts of attention were paid and will continue to be paid to Facebook's amazing business results: the 800+ million active users, the $3.7 billion (!) in revenue, and their growth rates, too. These are grand but I hope many of you don't forget to pay attention to the culture and process that made those achievements possible. In that respect, I want to share with you a n excerpt from Mark Zuckerberg's letter to shareholders. He labeled their internal approach and continuous strive for improvements and iteration, The Hacker Way. It's surely a 21st-century manifesto for a new way of doing business. Here's the excerpt: Simply put: we don’t build services to make money; we…

16Jan 2012 by Peter Lang

Do you blog or podcast?

Social Media

Do you blog, or run a podcast? I ask because every so often, I get an email that reads something like this: "Hi Peter, I've been working up the courage to ask you this for a long time, and I finally decided to go for it. My blog/podcast doesn't have a huge number of subscribers, but I'd really like to do an interview with you - would you have time to do that?" My answer is always YES - I'm happy to do it! For few reasons: 1. I appreciate any opportunity to spread the word about my work. 2. When I was starting out, people with much bigger names than mine took a chance on me, and I'm happy to do the same for others. 3. Helping others empowers the web.…

13Dec 2011 by Peter Lang 5 Comments

Top Tips for Staying Secure on Facebook

Facebook, Social Media

Some of you have little interest in using your brand for personal development. Some of you are happy using social networking to interact with a small group of family and friends. So these steps are great for you. Here are some steps to stay safe while on Facebook. Only friend people you know. Make passwords account specific. Use a separate password for each account you may have. (i.e. Facebook, Twitter, etc..) Don’t share your password. If you need help and that requires giving them access make an alternative password and change it once the help is finished. Alternate your password on a regular basis. Change it at least once a month. Limit the amount of personal information you share with people and companies. Log into Facebook only ONCE each session.…

05Dec 2011 by Peter Lang 2 Comments

Why are you using Social Networks for Blogging?

Blogging, Social Media

If you love to write, and do so on a regular basis, it seems peculiar that you would eschew hosting your own content in favor of dumping all of your stuff into social networks. Social networking sites do give you the ability to share ideas, activities, events, and interests within your personal networks. I use social networks, more than most, and I have seen an increasing trend of people using it as a blogging platform. So, is that a good or bad thing? Keep reading. I admit to not being a huge Google+ user but the time I have spent there has revealed the same issues found on Facebook: blogging via social networks. I see the appeal in it, you get real-time commenting and a high level of engagement. That…

19Nov 2011 by Peter Lang No Comments

6 powerful persuasion techniques – in social networking terms

Personal Branding, Social Media

Today's focus is social networking persuasion techniques. The big 4 social media giants down to the recreational blogger utilize different forms of persuasion to grow and engage their communities or the communities existing within them. Lets give you some background info. In the video clip below social excerpt Robert Cialdini describes the most powerful persuasion techniques found in marketing. Read below for a short snapshot of what these 6 core influence principles mean and observe the current time example from our social media world. 1. Authority Most people have an easier time making the decision to buy something if they are influenced by someone they see as knowledgeable or having authority in a certain industry. Our trust in authority figures enables us to connect with and buy into certain brands…