Discover the keys to building a successful social media presence and find guidance on succeeding by following the brands that are having the most success. HOW TO LEARN Review the list of brands and explore how they’re running their Facebook interaction – for more information (see below). Once you’ve selected the brand that you connect …
Here are some tools to help you take your Twitter campaign to the next level. If you have any questions please comment. Twittering on the Desktop (3rd party): Twitter Clients http://hootsuite.com/ * http://www.tweetdeck.com/ Twittering on the Web: Twitter Web Sites http://bit.ly/ * http://twitpic.com/ http://tweetshrink.com/ http://itweet.net/web/ Working with Twitter Gadgets and Widgets Power Twitter * …
I was reading this post by Katie Urbain and it struck me that I’d had a similar thought on the same day she wrote it. Outsourced Social Media: Does it make sense? I strongly feel a client should represent true transparency by doing their own social media content. My desire for honesty and transparency compels …
Is Outsourcing your Social Media Marketing a Good Idea? Read More »
Crowdrise, a social good website that gives individuals and organizations the tools to organize grassroots activism campaigns and raise funds for their causes. Visit the site and you’ll be greeted with an invitation to “start your own fundraiser.” http://www.crowdrise.com/ (via Mashable Summit) Watch live streaming video from mashable at livestream.com
Local companies should take advantage of the valuable details shared by the customer who are Foursquare users. I’m excited to see Fresno is getting into the grove.
Short Informative post. Enjoy! Resources Beth’s Blog We Are Media Project Nonprofit Workshop Social Media Mind Map Social Media Case Studies More Case Studies Epic Change Case Study NWF Case Study Bit.ly Hootsuite Socialoomph ChipIn Widget Help a Reporter Out (HARO) Please share with me your favorite tools and resources, or the steps you use …
Even though the ultimate goal is always to increase sales, however in this case, the primary goal must have been to "expand the (potential) buyer’s experience". In sponsorship terms this is known as ‘activation’ of a sponsorship. You may call it a brand investment were Heineken invests in its sponsorship to create brand affinity among …
Social Media Marketing Case Study – Heineken Italy Read More »
The graph speaks for itself. As show in the graph the “hype” of MySpace is represented by search volume and with it an inverse relationship with Facebook’s search volume that represents the life cycles of these social networks. Social networks don’t pop up and take the world by storm overnight, it takes time to …
Pulling from my background in Finance and frequent discussions about Facebook valuation with @keeganlarson has lead to this post. The graph below represents Google searches for the terms social media, Facebook, Twitter and Foursquare. Does this help date the buzz words? I hope so. Now don’t worry I won’t be using technical analysis when arriving …