Marty Neumier wrote a wonderful branding book that is fresh and relevant. The Brand Gap: Expanded Edition In the book he says: “A brand is a person’s gut feeling about a product, service or organization.” Google vs Coca Cola Google has done very little advertising. They rely on the interactions and the positive environment created …
If you’re a small business or an individual focused on building and maintaining a personal brand there is one aspect of business and social media that I want you to take away from my blog. Time and growth of social media is non-linear! You’ll need someone who can recognize the inflection point. With the ups …
When I present to organizations or events I recommend every business have a Facebook fan page. Integrating that Fan Page with current marketing out posts can get tricky because the domain name is long and ugly. When you first create a Fan page the URL looks like: –http://www.facebook.com/pages/Personal-Branding-Social-Media-Strategy/116212446792?ref=nf. This looks real nice on a brochure …
A lot of what I typically talk about is directed at people whom may not know what twitter is all about. So lets set the stage. Twitter grew by 900+ something percent just last year. (2009) But where I see trouble is in the integration of these tools for small regional businesses. Just because something …
WORLD OF MOUTH! Send a $10 Donation by Texting ‘Haiti’ to 90999 Editorial note: You can make a donation by calling 1-800-REDCROSS or 1-800-257-7575 (Spanish) or click on the Donate Now button. From RedCross.org How to Help We are not accepting volunteers to travel to Haiti. If you would like to volunteer for the …
American Red Cross Pledges Initial $1 Million to Haiti Relief Read More »
If you’re involved with Twitter in any way, you’ve probably heard about some or all of the tools that I’m going to mention. If you’re not exactly sure what one or all are and how they impact your twitter efforts, then this list will be very helpful. The use of tools can be rather technical …
The Class of 2009 has spent the months after graduation looking for a job. 40,000 of this year’s graduates are hunting (via http://www.guardian.co.uk/). What happens next? Are you fully prepared? Finally, the day has arrived. You’ve landed an interview with a wonderful company doing what you love to do. First you put on your best …
Too long for status post- 🙂 Today in the Fresno Bee – Social Media has been gaining in popularity concerning published articles. Meaning, traditional media is writing about thus increasing the hype to social media, the defined cause of newspaper decline. Surprisingly, the article highlights two companies “successfully” using social media as a blow …
Fresno’s Facebook & Twitter highlighted in article Read More »
The world of social media is invading the web at a speed that we cannot even imagine. It ‘a revolution, the social media revolution, social networking, the new way of conceiving the web, media, sharing. It ‘a revolution before our very eyes, of which we are all a part of and can no longer control. …
"You take the blue pill, the story ends; you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes." The majority of people are just batteries for the social media environment just feeding it …