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30Mar 2011 by Peter Lang 2 Comments

Facebook- Convert Personal Profiles Into Business Pages

Facebook has made an option available for those individuals that question whether or not to maintain a profile or switch to a Page. You may now convert your personal user profiles to an official business Page, turning all your friends into fans. You can do this at: “Profile To Business Page Migration” tool. You will no longer have to start your page with zero Likes. For all the businesses worried about loosing their communities when choosing to switch this should come as exciting news. Currently Facebook has not released an announcement about this tool, but TricksFacebook.com and it's International partners have confirmed it's available worldwide. Facebook is offering a new Help Center article on converting profiles to Pages that specifics the steps in the changing process. A user must have a verified account in order to convert the profile into…

19Feb 2011 by Peter Lang 3 Comments

Hotels and Social Media in 2011

Facebook, Personal Branding, Social Media, Twitter

Social media will not be ignored. Social media may be difficult to grasp and that’s ok, even the industry leaders define “Social Media” differently. Definitions 1. Duct Tape Marketing – Social media is the use of technology combined with social interaction to create or co-create value 2. About.com – Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication 3. Brian Solis – Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers 4. iContact - An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words…

10Feb 2011 by Peter Lang 1 Comment

Upgrade for Pages–What’s New?

Facebook, Personal Branding

The New Facebook Pages offers to deliver on many of the complaints administrators have about the old design. Better Communication People have asked for better ways to keep up with activity on their Page. You will now be able to interact with other Pages that “like” your Page as your Page. That’s right! This empowers administrators to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed that aggregates content by Pages you like. Changing the need for 3rd party aggregators like: http://www.hyperalerts.no/ More Opportunities for Expression Featured photos of your Page’s most recent experiences will now appear at the top of your Page, like your profile. You can highlight other Pages you are connected with as well as the…

25Jan 2011 by Peter Lang 1 Comment

Fired Over a Post on Facebook

Facebook, Saftey Online, Social Media

A woman who was fired over her post on her Facebook account is scheduled to have her case heard by the National Labor Relations Board (NLRB) Tuesday. Dawnemarie Souza, a former medical technician was fired on December 1, 2010 for a post where she used vulgar language to criticize her boss on Facebook after he denied one of her requests. Her post began a thread in which several co-workers made similar negative comments about the supervisor. Souza’s comments came from her private account on her own time and on her personal computer. Souza’s employer American Medical Response of Connecticut Inc., a medical transportation company, argues that Souza’s comments constituted “online badmouthing,” which violates company policy. The NLRB feels that Souza’s postings were a “concerted activity,” and therefore are protected by…

14Jan 2011 by Peter Lang 1 Comment

5 Things Local Businesses Should Not Do on Facebook

Facebook, Internet, Personal Branding, Web 2.0

Facebook is a wonderland of opportunity for local businesses. It not only allows you to target ads but you and your business can engage with fans. Sadly this is not the case for most local businesses. They are not using Facebook effectively and instead are seriously using it to their disadvantage. Far to often businesses are using Facebook like any other ad channel – this tool was meant to be used, to engage with people! I’ve listed some of the most common mistakes small local businesses make on Facebook and how these mistakes may be corrected. 1. Invite everyone they know/met to fan their Facebook Page It’s not wise to invite people from New York to fan your California clam chowder. Does it make sense to invite other real-estate brokers…

29Dec 2010 by Peter Lang 2 Comments

Walmart’s social media success in Fresno, CA.

Facebook, Social Media, Web 2.0

I dare to say that Fresno with it’s population near 500,000 is one of the largest communities in America. I define “community” as a populous that interacts with each other thus moving beyond the bounds of regional restrictions. Where this community interaction is visible in terms of social media is through the tremendous word-of-mouth (WOM) and collaboration shown during Walmart’s social good campaign “Help fight hunger in your community.” I’ll explain the strategy of the campaign and how Fresno is setting it’s self apart from the rest of the Nation. Walmart’s Intentions First, let’s set the stage by describing the creator of the situation: Walmart. Walmart’s brand lives in a market with divergent opinions. Either you’re a patron and you like the brand, or you’re “anti” Walmart and avoid the…

09Dec 2010 by Peter Lang No Comments

BREAKING NEWS: Facebook Changes Its Promotions Policy — Are You Compliant?

Facebook, Social Media

Have you updated your promotion campaigns to be in accordance with these changes? (Promotions Guidelines) Two important changes: promotions offered through Facebook may run entirely within the Facebook environment instead of requiring that users go to a microsite to enter the promotion. Also the prior policy that required Facebook's approval before a promotion could commence is now removed. As always, I welcome any questions, concerns, or feedback you might have. You can leave a comment in the box below, or email me at plang@peterlang.us. If you haven’t reviewed Facebook’s Policy and Guidelines – DO IT NOW! Promotions Guidelines Date of Last Revision: December 1, 2010 Facebook Platform Policies - @peterlang For more Social Media coverage, follow Peter Lang on Twitter or become a fan on Facebook

05Dec 2010 by Peter Lang 1 Comment

How to Contact Facebook

Facebook, Social Media

Have you ever had Facebook issues and unable to find a solution? Normally, the only option is to report the issue to Facebook. But it can be hard to find exactly the right way to contact Facebook. Here is a list of links that can help make contacting Facebook a little easier. Those of you that have contacted Facebook with unsuccessful responses or lengthy response times should note Facebook’s motto: You get what you pay for. Login / Password Friends Networks Search Problems sending or receiving gifts Like Events Notes Links Confirm Facebook Account Add Your City to Facebook’s Database Mobile Mobile Facebook mobile Unable to log in using phone Credits: mobile payments and Facebook credits Photos Unable to select photos Photos: I don’t have the ability to use the…

03Dec 2010 by Peter Lang No Comments

Using Facebook to Move Your Business Forward

Facebook, Social Media

Businesses are finding that the integration Facebook into their websites are achieving three key objectives: driving referral traffic from Facebook increasing engagement, and gaining valuable customer insights This document contains recommendations and best practices on how to effectively use Facebook to achieve these objective. Using Facebook to Move Your Business Forward - @peterlang For more Social Media coverage, follow Peter Lang on Twitter or become a fan on Facebook

15Nov 2010 by Peter Lang No Comments

Life on Facebook

Facebook, Social Media

Alex Droner joins Facebook and we get to see how his life enfolds. Enjoy! - @peterlang For more Social Media coverage, follow Peter Lang on Twitter or become a fan on Facebook