Blogs can be an excellent tool for both direct and indirect promotion. This means we must classify them as business tools not just marketing tools. However, I’m not saying that blogs are just a form of online marketing, because they do have their place in traditional online marketing plan which including banner ads, video ads, or part of a social media marketing strategy or content marketing strategy.
I was reading this post by Katie Urbain and it struck me that I’d had a similar thought on the same day she wrote it. Outsourced Social Media: Does it make sense? I strongly feel a client should represent true transparency by doing their own social media content. My desire for honesty and transparency compels …
Is Outsourcing your Social Media Marketing a Good Idea? Read More »
Marty Neumier wrote a wonderful branding book that is fresh and relevant. The Brand Gap: Expanded Edition In the book he says: “A brand is a person’s gut feeling about a product, service or organization.” Google vs Coca Cola Google has done very little advertising. They rely on the interactions and the positive environment created …
If you’re a small business or an individual focused on building and maintaining a personal brand there is one aspect of business and social media that I want you to take away from my blog. Time and growth of social media is non-linear! You’ll need someone who can recognize the inflection point. With the ups …
Currently three months into this new year and we see more companies expanding and contracting. Movement within organizations, whether up or down, is a must. We’re all attempting to adjust after feeling the effects of this recent economic tumble. But in the past, where we saw light at the end of the tunnel with industrial …
A lot of what I typically talk about is directed at people whom may not know what twitter is all about. So lets set the stage. Twitter grew by 900+ something percent just last year. (2009) But where I see trouble is in the integration of these tools for small regional businesses. Just because something …
Online Safety series I read a great article on the Facebook Blog today that I know will be useful to share. It begins with: Casi Lumbra, 17, is an advisory board member for MTV’s A Thin Line campaign, which launched today to help teens stop the spread of digital abuse. She’s also a member of …
Digital Abuse – What is it? & How do you prevent it? Read More »
The Class of 2009 has spent the months after graduation looking for a job. 40,000 of this year’s graduates are hunting (via http://www.guardian.co.uk/). What happens next? Are you fully prepared? Finally, the day has arrived. You’ve landed an interview with a wonderful company doing what you love to do. First you put on your best …
The world of social media is invading the web at a speed that we cannot even imagine. It ‘a revolution, the social media revolution, social networking, the new way of conceiving the web, media, sharing. It ‘a revolution before our very eyes, of which we are all a part of and can no longer control. …
If you think you can’t change the meaning of social media maybe it is because you believe you can’t change your state of mind. I am not attempting to change your life, but it’s important to at least understand your social media association. Man’s Search for Meaning The book Man’s Search for Meaning shows how …