Strategies every business needs – Part 1

I spend a lot of time advising small businesses on strategic development and the items that are so desperately needed are often not present before we begin. Most businesses owners understand the basic premise of social media marketing, which is connecting your company’s online presence on social networking sites (LinkedIn, Facebook, and Twitter) is more effective than the most dynamic SEO website.

Fired Over a Post on Facebook

A woman who was fired over her post on her Facebook account is scheduled to have her case heard by the National Labor Relations Board (NLRB) Tuesday.

Dawnemarie Souza, a former medical technician was fired on December 1, 2010 for a post where she used vulgar language to criticize her boss on Facebook after he denied one of her requests.

Walmart’s social media success in Fresno, CA.

I dare to say that Fresno with it’s population near 500,000 is one of the largest communities in America. I define “community” as a populous that interacts with each other thus moving beyond the bounds of regional restrictions. Where this community interaction is visible in terms of social media is through the tremendous word-of-mouth (WOM) …

Walmart’s social media success in Fresno, CA. Read More »

BREAKING NEWS: Facebook Changes Its Promotions Policy — Are You Compliant?

Have you updated your promotion campaigns to be in accordance with these changes? (Promotions Guidelines) Two important changes:  promotions offered through Facebook may run entirely within the Facebook environment instead of requiring that users go to a microsite to enter the promotion. Also the prior policy that required Facebook’s approval before a promotion could commence …

BREAKING NEWS: Facebook Changes Its Promotions Policy — Are You Compliant? Read More »