23Mar 2010 by Peter Lang 2 Comments

Personal Branding in a 2.5 world

Personal Branding, Social Media
Marty Neumier wrote a wonderful branding book that is fresh and relevant. The Brand Gap: Expanded Edition In the book he says: “A brand is a person’s gut feeling about a product, service or organization.” Google vs Coca Cola Google has done very little advertising. They rely on the interactions and the positive environment created to generate the power of their brand. Coca Cola has used advertising as a key element of brand distinction and growth. Things have changed. We are the Brands Influential Individuals are not only brands anymore. Everyone is a brand! Social media has created micro-celebrity. Everyone has influence. The difference is this influence and chatter has become more organic. Many people contributing to an overall consensus of a niche network is the driving factor of WOM.…
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16Feb 2010 by Peter Lang 3 Comments

Growing your business with Social Media

Personal Branding, Social Media
A lot of what I typically talk about is directed at people whom may not know what twitter is all about. So lets set the stage. Twitter grew by 900+ something percent just last year. (2009) But where I see trouble is in the integration of these tools for small regional businesses. Just because something is out there as a tool doesn’t mean it’s right for you. In my opinion understanding the trends and what opportunities are available is the first step to aligning social media to your organizations objectives. Obviously the big thing about social media is the opportunity to listen. Listening to what people are talking about will empower your business and help you figure out who your target market is and what drives them. Why people are…
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09Jan 2010 by Peter Lang No Comments

Three words of advice

Personal Branding
After reading a myriad of advice, I felt like dishing out my own. Plus, I’ve been wanting to use this photo from Yosemite falls, and finally wrote a post worthy.  For some reason, after reading Dharmesh Shah’s three-word snippets of advice for startups, I started coming up with both startup and life “snippets.” I guarantee this isn’t the only advice you’ll need – but it’s a fun way to start. I welcome your own ideas in the comments. My Own Advice In Exactly Three Words Keep good friends [tweet] Pick great people [tweet] Start out general [tweet] Invest in attitude [tweet] Keep it clean [tweet] Improve yourself daily [tweet] Eat well daily [tweet] Sleep is needed [tweet] Always recognize revenue [tweet]  Evolve by teaching [tweet] Accept all critics [tweet] Prove…
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15Oct 2009 by Peter Lang 1 Comment

Blue pill, or Red Pill of Social Media

Internet, Personal Branding, Social Media, Web 2.0
"You take the blue pill, the story ends; you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes." The majority of people are just batteries for the social media environment just feeding it so it can exist. The question of which pill, red or blue, is asking us if we should head into the social media direction, where the truth will change our business and our lives and ultimately decide this direction is worth pursuing or choose ignorance and bliss. The blue pill will leave us as we are, in a life consisting of habit, transactional requirements, and a business environment we believe we know. In this state…
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28Sep 2009 by Peter Lang 1 Comment

Changing the “Meaning” of Social Media

Personal Branding, Social Media
(Targeted at baby boomers and technophobes) The people who develop a “meaning” in social media are those who’ve changed the meaning of using it to pleasure. We believe such pain when we have to give up time to use this media. The goal is to change how we link up this Web 2.0 world. Let us change the meaning of Social Media. For many people social media means “I have to give up something,” in which they could be focusing elsewhere. People may also be involved in social media because someone else wants them to be (usually bosses).  So I ask -What is your commitment to social media? Where are you in your level of change? Some people jump into social media right away, while, other people, really need to…
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23Sep 2009 by Peter Lang No Comments

Update Everything You Need with Ping.fm

Facebook, Internet, Personal Branding, Social Media, Twitter, Web 2.0
Those of you that are worried about the social media demand on time have nothing to fear. I realize that the thought of logging in to every social media and uploading content really puts a damper on the experience. If this is you, then Ping.fm is a must. This is a one-stop service that will allow you to post to all your important social networks. Not only will Ping.fm update statuses and micro-blogs it can now update your Facebook Page. Their step-by-step guide will help with the setup. The first attempt at creating the connection was tricky but if you follow the steps closely you will be just fine. To point out- Once you've finished the setup you will need to grant permissions to the desired pages. Your options include posting status updates, notes, and photos to pages…
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19Sep 2009 by Peter Lang No Comments

A Twitter Mystery

Personal Branding, Social Media, Twitter, Web 2.0
A Twitter Mystery I had the great opportunity of having this presentation shared with me. It's all about Twitter and I felt the wonderful creator Meryl Evans did a great job, and knew I had to share. The presentation gives an introduction to Twitter for buisness and strategies to take marketing and relationship building to a new level. Enjoy and Share! A Twitter Mystery View more presentations or Upload your own. What do you think?
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18Sep 2009 by Peter Lang No Comments

Social Media for Writers

Internet, Personal Branding, Social Media, Web 2.0
I have the pleasure of working with some brilliant writers and have seen similar social media patterns. The list below has been put together from my workshops and consulting. Here's the deal. Writers see social media as simply a marketing tool As a way of finding an agent Are afraid that social media will take time away from writing Question whether or not they can make money blogging Many are not sure about the idea of "friending" someone he or she does not know. Can see the value of participating in Social Media every day, but don't believe they have the time. If you’re a writer who is worried about the step to social media, don’t be. More and more people are realizing that social media (&blogging) is one of…
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